I am passionate about design, photography, typography and making it all come together in beautifully designed, omnichannel campaigns.
I love working as a team to bring brand stories to life through concept, strategy and flawless execution.

WHAT I DO
Art Direction, Concept, Photoshoots (lifestyle, studio, product), Brand Guidelines, Toolkits, Asset libraries, Identity, Retail, Health + Wellness, Owned brands, Loyalty, Beauty

SKILLS & ACCOMPLISHMENTS
• Highly conceptual, strategically minded with design and photo art direction experience launching campaigns, creating style guides and directing lifestyle, studio and product photography shoots.
• Experience, mentoring, collaborating, supporting and motivating a diverse group of team members to create on-brand, on-strategy, impactful creative.
• Skilled at managing and providing creative feedback to designers, writers, photographers and external agencies.
• Ability to interpret briefs, establish strategic direction and maintain brand standards across marketing channels with an elevated design sense.
• Extensive photo art direction for multiple brand library shoots, Beauty Enthusiast, What Makes You Feel Beautiful®, Feel Better Faster, Right Relief, Right Here, Birchbox + Walgreens and beauty catalogs.
• Collaborated with brand leaders to usher in the next transformation of Walgreens brand by leading photography direction, contributing to the typography pod and helping to produce the brand guidelines.
• Led transformation of Walgreens lifestyle photography to a more modern, authentic, documentary style. 
• Recently led Owned Brands relaunch campaign, Walgreens Foundation visual identity, Apple Maps pilot, store design pilot work and myWalgreens Health Access™ identity. Contributed to concepts for Valentine’s Day, Town Hall Sizzle Reel and myWalgreens™ 1-year anniversary.
• Past highlights include concept and art direction for the Feel Better Faster and Right Relief, Right Here health and wellness campaigns, Vitamins Expertise and Vitamin Angels campaigns to drive sales and donations, Beauty collaboration Birchbox + Walgreens, Walgreens always-on beauty campaign What Makes You Feel Beautiful®, Walgreens beauty club Beauty Enthusiast hat established a membership of close to 7 million and Walgreens former loyalty program Balance® Rewards. 

RESPONSIBILITIES
• Lead cross-functional teams through concept and development of integrated, omnichannel campaigns for Brand, Community, Photography, Owned Brands, Digital Commerce, myWalgreens Health Access™, vision pilot stores and more.
• Create and manage brand standards, style guides, toolboxes and asset libraries. Elevate and maintain design standards across multiple touchpoints.
• Establish the overall photography style for the Walgreens brand and manage the production of brand photo shoots.
• Prepare pitch decks and present them as needed to push best-in-class creative into the market.
• Determine project scope, create concepts, design, and execute award-level creative work.
• Mentor, collaborate and inspire cross-functional teammates across different skill levels and subject matter experience. Assist with training new or entry-level designers.
• Manage the production of art and design assets and coordinate design work with copywriters, designers, developers, project managers and leaders.

WORK EXPERIENCE
2019–present | Walgreen, Co.| Senior Art Director, Ideation, Retail Walgreen, Co. for Brand, Photography, Owned Brands, Digital Commerce (curbside pickup and delivery), Communities, Health Access
2017–2019 | Walgreen Co.| Art Director, concept, for Loyalty, Beauty and Health + Wellness
20012–2016 | Walgreen Co.| Senior Designer, concept
2007–2012 | Senior Designer, Appraisal Institute
2006–2007 | Designer, Mueller Inc.

PEOPLE LEADERSHIP
Interim Manager: July 2017–July 2018
Interim Manager: October 2019–December 2019
People leader: January 2020–June 2021

Have designed for: retail, health, beauty, loyalty, pharmacy, association, membership programs, trade shows and events

Deliverables include: style guides, toolboxes, ads, catalogs, annual reports, banner ads, brochures, direct mail, email design, logos, identity, web graphics, posters, signs, billboards, packaging, outdoor banners, and presentations

EDUCATION
2006 | BFA, from the University at Buffalo

AWARDS
GD USA, Packaging Design

SOFTWARE
Proficient in Adobe InDesign, Photoshop and Illustrator
Experience with Microsoft Word, PowerPoint and Excel