I had the privilege of reimagining Walgreens' brand photography and leading the art direction for it in our brand book. The goal was clear: align our visuals with our brand purpose of creating "more joyful lives through better health" and position Walgreens as the leading force in reimagining local healthcare. To bring this vision to life, I approached our photography through a fresh, human-centered lens—one that is warm, inviting, and unapologetically real. The outcome was a more authentic, relatable style that moved away from the overly produced, sterile aesthetic, embracing a genuine and approachable feel instead.

Role: Art Direction & Copy

Walgreens and Boots joined forces to bring the best of beauty together, launching an elevated shopping experience like never before. The strategy was to create a campaign that showcased both the Boots and Walgreens brands while introducing the Boots Beauty experience to select Walgreens stores. Customers were invited to explore new products in a fun, engaging, and accessible environment. I had the exciting opportunity to conceptualize, design, and influence several key campaign touchpoints. The result was a beautifully designed, upscale store experience with stunning visuals that truly elevated the beauty shopping journey for our customers.

Role: Art direction