WOMEN’S WELLNESS IDENTITY & LAUNCH
Our internal studio was called on to redesign an agency concept. This concept of women to women encapsulated the belief that Walgreens is here for every woman throughout all life’s stages. the design strategy incorporated brand colors with soft organic shapes as a base and the purple from Women’s Wellness products packaging to cue the category throughout the store, site and marketing. Photography features spirited women and interactions with Pharmacists and Beauty Wellness Advisors to further drive Walgreens support for all women no matter where they are in their journey. The result was a well received, much improved design system.
Role: Art direction
Agency work
Moodboard
In-store Posters
Organic Social
Paid Social
Banner ads
Banner ads
End cap
Promotional T-shirt
Lanyard and kit
Women’s Wellness Packaging
Landing Page
OLV
Art Direction: Bonnie McGuire
Photo credit: John Hayne