WOMEN’S WELLNESS

Challenging Walgreens internal creative studio, a diverse group of designers and writers were brought together to reshape and recreate an identity and 360 campaign for our new women’s wellness program. We used our agency’s work as inspiration with the guardrails of our brand’s creative expression to accomplish this. We brainstormed, iterated and hustled in record time to show up for our female customers in modern, elegant way. Our concept Women to women encapsulated the belief that Walgreens is here for every woman throughout all life’s stages. We used our brand colors with soft organic shapes as a base and the purple from our Women’s Wellness products to cue the category throughout. Our photography features spirited women and interactions with our Pharmacists and Beauty Wellness Advisors to further drive our support for all women no matter where they are in their journey. The result was a well received, much improved design system.

Creative Direction: Payal Ghandi
Art Direction: Bonnie McGuire
Copy: Andrea Bauer
Photo credit: John Hayne