Packaging

Part of the effort to overhaul our packaging design, I was able to art direct and contribute to Walgreens private label packaging for Baby Wipes and NEW Women’s Wellness products. All of the designs are centered around Walgreen's core brand values: welcoming, warm, and unapologetically human. The Baby Wipes were updated with playful, modern, abstract designs that still highlighted key ingredients. While the Women’s Wellness design system was created with a striking purple to stand out across aisles throughout the store and differentiate the products from competitors.

Creative Direction: Yoonjung Park
Art Direction: Bonnie McGuire
Copywriter: Lauren Joselane
Designer: Bonnie McGuire & Sara Brogan