ValentinE’s Day
Walgreens retail demand gen initiative demanded a fresh look at seasonal creative. I was able to join a group of designers and copywriters to concept a new creative approach for Valentine’s Day that emphasized Walgreens convenience services Pickup, Delivery and Photo. The headline construct allowed many different ways to show how Walgreens is ready in heartbeat for whatever customer’s immediate needs are.
Creative Direction: Yoonjung Park
Art Direction: Bonnie McGuire
Copywriter: Lauren Joselane, Amy Wilschke
Designer: Nicole Andersen
Proofs of concepts
