Owned Brands Relaunch
Owned Brands repackaged all of their products and wanted and fresh, emotional campaign to announce. Along with my teammates I concepted “Unstoppable”, a campaign that pairs a powerful headline construct with powerful imagery.
Creative Direction: Yoonjung Park
Art Direction: Bonnie McGuire
Designer: Eden May
Copywriter: Lauren Joselane
Proofs of concept
Initial moodboards and comps
Work influenceD by concept
Programmatic
Site
Social concept
OLV concept
DCO