Owned Brands Relaunch Campaign

After our private label team reimagined their health and wellness packaging, they wanted a fresh, dynamic campaign to bring it to life. That's when I stepped in to concept and art direct “Powered by W,” a campaign that pairs a bold, electrifying headline with high-impact photography focused on strong, active women. The imagery centers on powerful women who embody vitality, resilience, and confidence—showcasing their strength in ways that resonate emotionally. These photos don’t just capture a moment; they tell a story of empowerment and transformation. The campaign highlights the energy and passion behind the brand, celebrating women who are not just living well but thriving. It's wellness, redefined and visually supercharged!.

Role: Creative direction

Initial moodboards and comps