Photography

One of my passions as a creative is photography. The first time I picked up a SLR camera was in high school and ever since I have dedicated much of my education and career to bringing ideas to life through photography. Here you will see select images from photography library shoots at Walgreens that myself and my team concepted and art directed. From photographer selection, concepts, shot lists, pre-pro books, casting, wardrobe, props and post-production I have done it all and love doing it!

Health & Wellness Lifestyle
Creative Direction: Cari Gunsberg, Yoonjung Park
Art Direction: Bonnie McGuire
Photo credit: Charles Gullung, Crista René

 

Retail Lifestyle
Creative Direction:
Yoonjung Park & Payal Ghandi
Art Direction: Bonnie McGuire & Bruna Cinto Zanardo
Photo credit: John Haynes

Photography playbooks

To streamline approvals for concept and communicate with agencies, producers, stylists and photographers, detailed playbooks were created. These documents ground internal and external partners and serve as a spring board for pre-production books used throughout shoots.

Click image to view sample.

A proud moment

During a recent Walgreens brand transformation diversity become front and center. During one shoot we pushed hard to show a same-sex couple and family for our summer imagery. Prior to this same-sex couples had not been featured in any major campaigns that were not HIV related. This article shows the impact this had on the talent and potential impact to our customers. This was a proud moment for our team and Walgreens. Read “The family behind the photos” below by clicking on the image.

Click image above to read article.