Photography

Photography is more than just a passion for me—it's the driving force behind my creative journey. I picked up my first SLR camera in high school, and since then, I've dedicated my education and career to bringing ideas to life through imagery. Here, you'll see a curated selection of images from Walgreens' photography library shoots, all of which I led and art directed alongside my talented team. From selecting photographers and crafting concepts to building shot lists, creating pre-pro books, casting talent, curating wardrobe, sourcing props, and overseeing post-production, I’ve been hands-on every step of the way—and I thrive on it.

Role: Creative Direction and Art Direction

Other photo projects on this site:
https://www.bonmcguire.com/#/birchbox-at-walgreens/
https://www.bonmcguire.com/#/beauty-enthusiast-launch/
https://www.bonmcguire.com/#/get-healthy-here-copy/
https://www.bonmcguire.com/#/what-makes-you-feel-beautiful/
https://www.bonmcguire.com/#/health-and-wellness/
https://www.bonmcguire.com/#/brand-guidelins/

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Photography playbooks

To streamline approvals for concept and communicate with agencies, producers, stylists and photographers, detailed playbooks were created. These documents ground internal and external partners and serve as a spring board for pre-production books used throughout shoots.

A proud moment

During a recent Walgreens brand transformation diversity become front and center. During one shoot we pushed hard to show a same-sex couple and family for our summer imagery. Prior to this same-sex couples had not been featured in any major campaigns that were not HIV related. This article shows the impact this had on the talent and potential impact to our customers. This was a proud moment for our team and Walgreens. Read “The family behind the photos” below by clicking on the image.

Health and Wellness
Creative Direction: Cari Gunsberg
Art Direction: Bonnie McGuire
Photo credit: Charles Gullung, Crista René

Retail
Creative Direction: Payal Ghandi
Art Direction: Bonnie McGuire & Bruna Cinto Zanardo
Photo credit: John Haynes