myWalgreens™ Anniversary Video Concept

MyWalgreens™ loyalty club was ready to celebrate its 1-year anniversary in a big way, and I was thrilled to be part of it. As part of a talented team of designers and writers, I led the management and development of the initial concept for an OLV that would highlight all the wins and reasons to believe for our members. We started with two distinct concepts, but through creative collaboration, we combined them into one impactful idea that resonated strongly with our audience. The final result was a celebratory video that captured the energy of our community and emphasized the value of being a member.

Role: Art direction

Final OLV: Click above to view video.