Holidays in a Dash Campaign

Using a new brand expression Walgreens launched it’s 360° Holiday campaign “Holidays in a dash”. The primary goal of the campaign was to position Walgreens as the top destination for quick and convenient shopping during the holiday season by emphasizing the ease, speed of its services and quick visits. The campaign proved highly successful, resulting in a 5.9 million increase in store visits as customers took advantage of the fast, efficient shopping experience.

Role: Creative direction