Easy Come, Easy Glow

This summer beauty campaign was designed to bring a fresh, laid-back vibe to beauty shopping, with touchpoints across the store, website, and digital platforms. A custom photoshoot showcased real, relatable women of diverse backgrounds, emphasizing inclusivity and authenticity. The visuals featured product arrangements that effortlessly evoked the spirit of summer, with elements like sparkling pool water, colorful beach bags, and iconic summer accessories such as flip flops and sunglasses. These details came together to create an atmosphere that felt lighthearted and carefree, inviting customers to embrace the season’s beauty rituals. The campaign made shopping for summer essentials feel like an easy escape, where beauty products weren’t just about looking good but also about enjoying the sun and living in the moment. This fun and relaxed approach resonated with customers, aligning beauty with the simple joys of summer.

Role: Photo Direction & Art direction