Digital Forward Store Pilot

Leveraging Walgreens latest brand expression, we collaborated closely with our environmental and marketing partners to introduce an exciting new way to shop. The vision for the store was to create a fully service-based, digital-enabled location, making it as easy as possible for our customers to get exactly what they need with our digital convenience services, a grab-and-go area, self-checkout and an elevated pharmacy experience.

Creative Direction: Yoonjung Park
Art Direction: Bonnie McGuire
Designer: Sara Brogan and Nikki Anderson
Copywriter: Lauren Joselane and Amy Wilschke