Catalogs, Brochures & Advertising

Challenge

Produce compelling print across a wide range of categories — owned brands, beauty, fragrance, holiday, and loyalty — each requiring a distinct visual voice and strategic point of view.

Solution

Art directed and designed print across the full spectrum over the course of my career at Walgreens: holiday and gift catalogs, beauty and wellness brochures, loyalty membership books, co-branded advertising, photo catalogs, and annual reports. Approached every piece as a brand moment, not just a production deliverable.

Impact

The Owned Brands catalog was a landmark visual upgrade for the category. The Beauty Enthusiast ad achieved some of the highest brand recognition ever recorded for Walgreens print advertising — a result that still stands out.

Role: Art Director & Designer

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What Makes You Feel Beautiful Print Advertising