BirchBox at Walgreens Launch
Birchbox and Walgreens partnered to to bring beauty discovery to our customers with a new store format that was exciting and delightful way for customers to have a hands-on experience, including more prestige beauty brands never before offered at Walgreens. It was blend of two brands in a shop-within-a-shop environment. The challenge was to announce Birchbox has arrived at Walgreens in a big way. And to show its fun and easy for customers to discover premium brands and personalized beauty in a casual, inspiring environment. For this launch I was able to concept and art direct the marketing store tactics and three shoots to create library of beautiful imagery for custom content.
Creative Director: Cari Gunsberg, Cali Zumdahl
Art Director: Bonnie McGuire
Copywriter: Lauren Joselane
Photo credit: Terry Doyle (Studio), Deborah Flectcher (Product), Meagan Lindsay Shuptar (Environmental)
Proofs of concept
Proofs of concept
Beauty studio photography
Environmental and lifestyle photography
Product photography
