Beauty Enthusiast Identity and Launch

As part of Walgreens' ambitious expansion into the beauty industry, we created an exclusive beauty loyalty club. The entire identity and launch were developed in-house, where I spearheaded the concept, execution, and photography for Walgreens Beauty Enthusiast. This initiative ultimately grew to nearly 7 million members, driving significant engagement and brand loyalty.

Role: Photo Direction & Art direction

Launch posters and gift with purchase box

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Studio beauty shoot

Photo credit: Terry Doyle