Beauty Enthusiast Launch

Part of Walgreens push to go big in beauty, a beauty loyalty club was created. The clubs identity and launch was handled entirely in house. I managed the concept, launch and photography for Walgreen’s Beauty Enthusiast. Eventually the membership boasted close to 7 million.

Creative Director: Cari Gunsberg, Rachael Hardy
Art Director: Bonnie McGuire
Copywriter: Lauren Joselane
Photo credit: Terry Doyle

Launch posters and gift with purchase box

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Studio beauty shoot