Brand Guidelines

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Let's Give it a Go Beauty Pilot

Walgreens and Boots combined the best of beauty to launch an elevated shopping experience at Walgreens. The strategy was to create a campaign that highlighted both Boots and Walgreens brands while the Boots Beauty experience was introduced to select Walgreens stores. Customers were encouraged to try something new in and engaging, fun and accessible environment. Here I was able to concept, design and influence many campaign touch points. The end result was a beautifully designed, upscale store environment with high-end visuals.

Creative Director: Cari Gunsberg, Rachael Hardy
Art Director: Bonnie McGuire
Copywriter: Lauren Joselane

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Let's Give Gifts

Art director + concept designer. Let's Give Gifts is continuation of Walgreen's Boots beauty pilot. Encouraging shoppers to gift beauty during the holidays, the creative features a cheeky model and beautiful ribbons flowing throughout.

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LuxePOP display

Once in awhile a job comes along that is completely outside your wheelhouse and different from day to day. I find those situations invigorating and had a lot of fun concepting this piece. LuxePOP, a Walgreens private label nail polish, was in need of a summer display for its latest shades. I worked with our writer to concept and create this boho chic concept that was chosen to go forward.

Creative Director: Cari Gunsberg
Art Director: Bonnie McGuire
Writer: Lauren Joselane