Photography Evolution & Guidelines

I had the privilege of reimagining Walgreens' brand photography and leading the art direction for it in our brand book. The goal was clear: align our visuals with our brand purpose of creating "more joyful lives through better health" and position Walgreens as the leading force in reimagining local healthcare. To bring this vision to life, I approached our photography through a fresh, human-centered lens—one that is warm, inviting, and unapologetically real. The outcome was a more authentic, relatable style that moved away from the overly produced, sterile aesthetic, embracing a genuine and approachable feel instead.

Role: Art Direction & Copy

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Walgreens + Boots Beauty Pilots

Walgreens and Boots joined forces to bring the best of beauty together, launching an elevated shopping experience like never before. The strategy was to create a campaign that showcased both the Boots and Walgreens brands while introducing the Boots Beauty experience to select Walgreens stores. Customers were invited to explore new products in a fun, engaging, and accessible environment. I had the exciting opportunity to conceptualize, design, and influence several key campaign touchpoints. The result was a beautifully designed, upscale store experience with stunning visuals that truly elevated the beauty shopping journey for our customers.

Role: Art direction

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LuxePOP display

Every now and then, a project comes along that pushes you completely out of your comfort zone and offers a fresh, exciting challenge. Those are the moments I thrive in. LuxePOP, Walgreens' private label nail polish, needed a standout summer display for its latest shades, and I was all in. Working closely with our writer, we brainstormed and developed a vibrant, boho-chic concept that was ultimately chosen to move forward. It was a truly fun, creative experience that allowed me to flex new muscles and deliver something bold and unexpected for the brand!

Role: Art direction

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Beauty Leaders Forum

Designing for an exciting annual beauty event was an incredible opportunity to showcase my passion for both design and the world of beauty. From concept to execution, I developed bold, attention-grabbing makeup graphics that not only complemented the vibrant energy of the event but also captured the essence of experimenting with beauty products. I took charge of creating a dynamic naming and identity system that appeared across all event touchpoints. From digital media to physical signage. I ensured that the event’s love of beauty shone through in every detail. The result was a visually captivating experience that brought together attendees, brands, and beauty lovers alike in a celebration of creativity, color, and self-expression. It was truly a project where bold design and a love of beauty came to life.

Role: Art direction